Modern Love: Modern Love Podcast: June Diane Raphael Reads ‘A Flower Delivery That Brought More Pain Than Pleasure’ On this week’s podcast, the “Grace and Frankie” actress reads Ellen Urbani’s essay about a well-intentioned gift that goes horribly awry. http://ift.tt/2vkeNgC

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This July, WGSN Futures (our event summit) travelled all the way to São Paulo for its first edition in Brazil. WGSN insiders and guest speakers from amazing companies gathered to present key insights on what the consumer trends of tomorrow will look like. WGSN Insight’s director, Andrea Bell, kicked-off the insightful day presenting the 6 key areas of the Future Consumer: connecting, living, sharing, enjoying, caring and being. Apparently, soon we’ll all be texting via our brains, hyper transporting 300 mph and sending each other beverages through the internet. But don’t fear technology completely. Priscyla Laham, from Microsoft, told attendees that there’s no need to worry: technology will come to empower us, not (entirely) replace us. Laham presented several cases from the tech company that shows how A.I is becoming an extension of ourselves, here to optimize and enhance our human capabilities. Ad men from África, Dentsu and InLoco all agreed: the use of automation and A.I will give us time to be more creative. Although the presentations got a little less techy as the day passed by, it didn’t get less inspiring. The need for social purpose came up as a key message, but not just as a marketing tool. According to Maria Fernanda, from beer company Skol, “consumers know when you’re not being honest”, so panellists concluded that, no matter what purpose your company chooses to embrace, it needs to come from within. And as purpose became such a focus point, so did the need for diversity – speakers said that they are embracing it as an innovation tool, and not just a marketing speech. Apart from inspiring presentations, Futures São Paulo venue and décor were also a high point. Hosted at EBAC (British School of Creative Arts), a building projected by architect Isay Weinfeld, filled with natural light entering from the floor to ceiling windows (which, by the way, were decorated with inspiring statements such as ‘Partner with the Future’ and ‘Future Proof’). In a world increasingly unsure, Futures São Paulo presented a few answers: Consumers are transforming and becoming more fluid, so diversity matters. Companies need to find their true purpose and make changes from within. Technology will ultimately be a creativity enabler. Those might not answer all of our burning concerns for the future, but I believe it’s enough to keep our minds at ease for the time being. For the full trend report on the key WGSN Futures trends and how they will affect your business strategy, subscribers can head here. The post WGSN Futures São Paulo: The consumer trends of tomorrow appeared first on WGSN Insider. http://ift.tt/2wmc435

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Recently, I went behind the scenes with our team at WGSN to produce a white paper on the art and science of trend forecasting, called Anatomy of a Trend. Two of WGSN’s most visionary experts, Kim Mannino, Head of WGSN Live, and Lisa White, Head of the Vision, walked me through how they distinguished fads from micro trends, and micro trends from movements. On micro trends vs. macro trends: KM: “A micro trend starts with your early influencers and moves to mass adoption within one to two years…These trends are important for fashion companies, but tend to be smaller scale realisations of the desires underlying macro trends.” A macro trend, by contrast, spans at least five years and impacts a variety of industries from technology to finance. Examples of macro trends include the maker movement and the wellness boom, explored in The Anatomy of a Trend white paper. Do we create trends? LW: “We don’t create trends. They are all around us. I always say that the past and future are present – you just need to pick up the signals and analyse them. One of the things we do is separate isolated patterns from underlying cultural movements.” How far out do we predict trends? LW: “Each season, we look at these cultural movements and press pause. We see how they’ve evolved in the past six months and how they’re likely to move in the years ahead. In doing so, we equip our clients with the entire context informing consumer behavior, allowing them to proactively change before their consumer knows what they want, rather than react to their demands.” What types of sources should I be looking at? KM: “We look at diverse sources of inspiration to identify trends. From geopolitics to local subcultures, avant-garde artists to Instagram influencers, bio-technology to demographic shifts. You’re eyes and ears have to be to the ground everywhere.” Get the Anatomy of a Trend whitepaper to explore these ideas trough two of the largest movements of our time – Artisan and Wellness. The post Behind the Scenes: The Magic and the Maths of Trend Forecasting appeared first on WGSN Insider. http://ift.tt/2w7CTsv

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Buried in the heart of San Diego is a 20,000 square ft tent that is home to a pop-up arts experience that celebrates “Wonder” in every facet of the word. Wonderspaces: this travelling pop-up experience will be extending its stay in San Diego until the second week of August before moving to the next location in Austin, Texas. Featuring 16+ artists and designers this is a curated art experience for multi-generations of viewers. You get to interact with art installations and see what the next steps are for the future of virtual reality, via a curated VR experience (complete with headsets and previously spotted at Burning Man, Sundance Film Festival, SXSW, and more). I went to check it out and here are the 3 reasons why I think you should catch this exhibit as it kicks off its US Tour. Jenn Welsch at Wonderspaces. 1.Art that bridges the Generational Gap Wonderspaces caters for everyone, think Instagram-ready art for the Millennial, Virtual Reality films for the tech-savvy and hungry Gen Zs, plus of course, large scale installations for the Boomers- this exhibit is truly an event for all ages. As I walked through the space I saw parents lifting their children up to leave their mark and “last words’ behind in participation installations like “The Last Word.” Then the tent was filled with grandparents escorting their children around as their grandkids taught them how to fit a VR headset like it’s as common as a baseball cap. In an age where generational divisions exist so strongly, many of these exhibits allow for a blank slate to exist and a place for expression no matter your age. 2.Participation is Key With almost every exhibit, there is an element of participation involved. Whether you’re walking through the exhibit, pushing a giant helium filled ball with charcoal spikes in a white room to leave your mark, writing your last words and adding it to the wall, or playing keys on a piano tuned with sound clips that correspond to “Matrix-like” screens, participation reigns with every exhibit. 3. Limited Time Only A common understanding of artistic expression and safety is present with each experience and you walk away with a feeling of wonder and appreciation. Be the first to leave your mark on the walls of this pop-up experience. Take some time, grab the family, and find the next tour date and location for this experience. It’s only in your city for a few months, and by the time that everyone catches on that it’s there- it’ll already be off to the next city. Want to see more about this traveling exhibit? Follow Wonderspaces on Instagram. The exhibition runs until the second week of August 2017 in San Diego, CA. Hundreds of messages. Thousands of words. Things left unsaid. The Last Word by Illegal Art . . . . #wonderspaces #thelastword #scrolls #exhibit #sandiego #sdpulse #installationart #mysdphoto A post shared by Wonderspaces (@wonderspaces) on Jul 19, 2017 at 1:10pm PDT The post A Pop-Up Art Experience for All Ages: Why you must visit Wonderspaces appeared first on WGSN Insider. http://ift.tt/2u4QtQb

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