Earlier this month, WGSN editors and global experts led a series of thought-provoking keynotes and panel discussions focused on Asia’s future consumer. As a first time Futures attendee, it was rather amazing to have the chance to fly from Shanghai to experience this event in person and see what the Hong Kong team worked together to create and deliver to the packed room of senior executives. And what a day it was! A dedicated app enabled guests to digitally network, ask questions and look for more information about the different speakers and sessions via their smartphones, providing a clever value-add convenience. While key themes focused on everything from how we’ve reached man-to-machine tipping point and why tech needs to have more empathy. Key takeaways included: Thinking about how technology can bring us together rather than tear us apart, acknowledging that we’ve reached the death of stuff (aka peak product) and so, what you deliver to the consumer has to mean something, and finally the growing appeal of self-empowerment in the region (and what that means for brands trying to tap into the market). In between all the insightful need-to-know thoughts related to a changing business landscape, my favourite guest speaker was environmental advocate David Yeung, Founder of Green Monday & Green Common. I thoroughly enjoyed David’s passionate talk about the emissions cost of meat consumption (note to self, eat less meat or maybe switch to none?). Another highlight included Simon P Lock, the Founder and CEO of ORDRE.com who took us on an engaging journey through the fashion industry’s change from an analog to a digital age and how it will continue to evolve due to tech. The WGSN Futures Hong Kong event location was yet aother highlight. The talks were held in the city’s highest observation deck, sky100, attendees enjoyed a breathtaking view of the city that had many a smartphone user regardless age, snap happy. Speaking about the location, Patricia Wong, Senior Marketing Specialist of APAC said: “We wanted to have a relaxed environment to network and share ideas. We believed that being high up with a breathtaking view would help to spark conversations and ideas!” Beyond the Instagram-worthy decor, there were premium natural relaxation drinks to try from Tranquini and fascinating (but sensorially confusing) hot and cold candy made by Flavour Sense Nation. Available at the WGSN Advisory (formerly Mindset) table, they were also passed out as part our the “The Future Of Living Experience” keynote, delivered by Head of WGSN Lifestyle & Interiors Lisa White. The day was also nicely broken up with fun five minute talks from speakers such as Nashua Gallagher, the Financial Times Senior Manager of Acquisition and B2C marketing APAC who referred to creativity as both a fidget spinner for the mind and cognitive grazing. Yes, please. We could all use more outside of the box thinking in today’s unpredictable world. For more, subscribers can click here to read the WGSN Futures Hong Kong: Big Ideas report written by our Insight Senior Editor of APAC, Erica Ng. The post WGSN Futures Hong Kong Insights: Global Brands and Asia’s future consumer appeared first on WGSN Insider. http://ift.tt/2uy72CM

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