If you’ve logged onto MYTHERESA.COM lately and ended up giving your credit card a bit of a workout, then chances are you’ve got Tiffany Hsu to thank (or blame, depending on how you look at it.) As the Ready-to-Wear Buying Manager at the online luxury store, Hsu is one of the star attendees at fashion week, sitting front row at every major show. Afterall, it’s them that designers really need to impress in order to keep the orders rolling in. Although Tiffany’s work is firmly placed in the virtual world of online shopping, the London-based buyer’s approach to dressing couldn’t be more real. Of course, she’s frequently spotted in major and young designers alike—Vetements! Gucci! Balenciaga!—but as she tells us, “denim” style is what truly grounds her wardrobe. Tsu’s fearless style credentials earn her a place in the click-throughs of every notable street style page season-on-season. She’s got a dab-hand at flirting between different looks from one day to the next, whether ladylike perfection in a lace Preen dress layered over vintage jeans or street-cool in head-to-toe Vetement’s – one of her go-to brands right now. Overseeing the buying of MYTHERESA’s Ready-to-Wear categories, Hsu is responsible for hand-picking the latest womenswear from fashion shows around the globe, deciding which trends to highlight and what to ignore. Channelling her experience at Selfridges, where Tsu was previously designerwear buyer, alongside a keen eye for detailing from her design degree at Central St Martins, allows Hsu to stay ahead in the constant evolution of trends and to recognise what women will want to wear next. Case in point? The MYTHERESA’s upcoming capsule collection with Prada this fall. We spoke to Hsu in the midst of this season’s Pre-Summer 18 collections, to find out the details behind her style roots, her Fashion Week packing secrets, and why she can’t leave home without her denim. Over the past few seasons, we’ve seen denim become a staple for big fashion names from everyone like Dior, to Off-White and of course Vetements. How do you feel the fashion industry’s attitude towards denim has changed? Denim is really bread and butter for everyone, whether it be high or fast fashion. I think denim has been seen on the runway since the 90s and has been evolving ever since. Think Tom Ford’s helm at Gucci to Demna’s sought after jeans and denim jackets at Balenciaga today. Denim is a great way to capture aspirational customers for high-end brands. Your Instagram feed is loaded with denim fit pics. What style advice do you regularly get asked from your readers? I think brand and fit is most commonly asked, currently I am loving 3×1 and redone denim for more fashion and fun styles. Grlfrnd also offers great non-Stretch denim. However, for my every day I still love a good pair of skinny jean from Citizens. And for my cropped flare I have Mother. High waisted is always good for making your legs look long, especially for someone small like me! I am also dressing my denim up with a loose fitting dress for a “dress up dress down look”. I sometimes half tuck my dress into my jeans. Heels are essential to elevating your denim look! Tough one, but what jeans do you pack for fashion month?? My high-waisted vintage Levi’s, my cropped flare from Mother, and my Vetements reworked jean are my favourites right now. Also, a new addition to my wardrobe is stirrup denim from Balenciaga. I must admit, I do also love a denim all-in-one! How many pairs do you own? I have so many, I have no idea! They are piled up by shade in my wardrobe! 40 to 50 pairs maybe? Who are the denim designers exciting you for 2017? Redone, grlfrnd and Balenciaga Are there any hot new labels/styles we should look out for on MyTheresa next season? Redone and 3×1 for sure! We just got the exclusive re-cuts on the Balenciaga Stirrup jean that sold out in a week last season. Also, we are excited to be working with Unravel Project! From your experience at recent fashion weeks, what is your favourite trend to emerge over the last few seasons? Stirrup for sure as it’s so flattering and elongates your legs, yet it gives you that sporty vibe that’s been on trend forever! What are the most important things you consider when buying a pair of jeans? Fit obviously! Do you prefer to shop new or vintage denim? I prefer new just because trying on vintage can be hit and miss. Saying that, vintage denim has great fades and authentic character that new denim sometimes cannot achieve. But I think Re-done has solved that problem for me! _______________________________________ WGSN subscribers can head over to the denim page to read more on Style Herione, where Evangelie is featured in our Instagram’s that Inspire report. Like what you just read? Follow Samuel on Instagram for the latest indigo inspiration and denim news. DENIM HEAD? Our team of experts are at every trade show, determine tomorrow’s trends and know which looks are going to have a huge impact on your business. Sound good? Join WGSN. The post Tiffany Hsu of MYTHERESA.COM on why she can’t leave home without her denim appeared first on WGSN Insider. http://ift.tt/2gNYC5a

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